April Fool 2019 Marketing Campaign.
April Fools’ pranks have become a SodaStream tradition, and we took this one to the next level by rooting it in scientific research conducted with NASA Astronaut and former ISS Commander - Scott Kelly, making the prank more credible.
SodaStreamMe is an on-the-go bottle add on that enables you to carbonate your own drink simply by blowing into it, thus releasing your excess CO2. The idea for this fake product is based on authentic research about dealing with excessive amounts of CO2 in space. The product commissioned by Sodastream International creative department for April Fool 2019.
Although being a fictional product, the design process was as real-life one, addressing functionalities, materials, and appearance. SodastremMe concept turns the fun gesture of bubble-making by blowing a straw into a functional one. The new user experience is achieved by assigning one spout for blowing and second for drinking. The double spout configuration gives the fake product a distinct shape at one hand and authenticity on the other.
Making unreal product real.